Be the answer™
So when the right customers are ready to buy, they find you first. Every search. Every platform. Every time.
So when the right customers are ready to buy, they find you first. Every search. Every platform. Every time.
We help eCommerce brands attract better customers by understanding how people search, discover and decide before they buy. Using those insights, we build personalised, persona-led strategies that make acquisition more efficient.

Osprey

Ruggable
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YuMove
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Osprey
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Vitabiotics

Forthglade

Piglet in Bed

MORI

TALA

HEAL's

Pooch & Mutt

Confused.com













































"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO
"NOVOS have done an incredible job at working hand in hand with the business to deliver amazing results. As well as providing expert insights across Technical SEO, Content and PR; they also adapted their strategy and workflows to fit in perfectly with our changing internal team resource and capabilities, which was pivotal in achieving our strong Organic Revenue growth. I would highly recommend NOVOS for any business no matter which stage they are at currently with SEO."

Jack Hayes
Biddable Manager
"NOVOS came in with a clear plan and delivered against it fast. They've hit 246% of our backlink KPI, consistently landing us in titles like OK and The Mirror, and the quality has been exceptional, with an average domain rating of 74 across the board. As a marketplace competing with individual brands, that authority is everything. They've genuinely moved the needle on our organic visibility."

Troy Collins
Founder
“NOVOS delivered a Digital PR programme that focused on authority and commercial relevance, not just coverage volume.
By securing consistent placements in high-value interiors publications and linking directly to our priority sofa pages, the campaign strengthened our visibility across both organic search and AI-generated results.
In a highly competitive category, the work delivered clear improvements in how HEAL’s is represented and trusted at key decision points.”

Mark Hammond
Head of eCommerce
"NOVOS supported us on a complex migration across multiple markets and a domain change. Their planning, approach & communication with us was crucial given how many teams were involved and they did an excellent job. We really enjoyed working with NOVOS on the migrations, and we've since signed up to work with NOVOS on a long-term retainer."

Matt McGovern
Associate Director eCommerce EMEA at Helen of Troy Ltd
“The team at NOVOS has helped us completely transform our blog & educational content hub traffic since we began working together. They’ve immersed themselves in understanding our business and with that came back extensively researched content strategies and blog article recommendations that not only helped consumers but enhanced conversion opportunities. They’ve been a breath of fresh air to work with.”

Ben Stinson
Director of eCommerce
"NOVOS have been fantastic to work with, they have provided strategic insight and have delivered on improving our organic performance. Regardless of the challenge we throw their way, they have been able to step up and find solutions for us. I would have no hesitation recommending NOVOS if you are serious about improving your organic visibility online."

Michael O'Connor
Head of eCommerce
"NOVOS helped us get a better understanding of the importance of SEO and how to become more SEO savvy, as a company."

Diego Fria
eCommerce Director
"NOVOS are easy to work with, handle all of our SEO concerns and we have complete faith in them. Within 3 months we saw a dramatic increase in our organic revenue."

Rhea Sheedy
Head of eCommerce
"NOVOS brought much clearer focus on how SEO and Digital PR should work together at YuMOVE. The team helped us identify key growth areas, aligned with business objectives and have executed an effective strategy, which has contributed to meaningful growth in organic visibility and performance. The approach has been thoughtful, commercially driven, and innovative."

Abhishek Prasad
SEO Manager
"NOVOS aligned with our marketing communications perfectly for this campaign, and we’re really happy with how easy they were to work with and the results achieved!"

Daisy Hunt
SEO Manager
"Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results.."

Dilan Arican
SEO Manager
"After we acquired KIDLY, NOVOS managed the migration to MORI smoothly, and the strong growth we saw in the UK afterwards speaks for itself. The team was knowledgeable, responsive, and a real pleasure to work with."

Anne Thouas
CMO

Our founders, sam and antonio on why we went ‘employee-owned’
“Being employee-owned means we care - about our clients, our staff, and our future. We’re focused on building something lasting, alongside brands that share our values and long-term vision.”








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One acquisition strategy, four ways to make you the answer. PR builds authority. Organic captures intent. Paid creates demand. AI answers are where you are found. If you run them together, each one makes the others work harder. That's what we do for global eCommerce brands.
The principles that drive discovery across relevance, authority, experience, haven't changed. We build SEO infrastructure that wins the rankings and the revenue behind them.
Technical SEO · Content strategy · Link building · Organic feed management · International SEO · Replatforming
Brand PR · Digital PR · Link building · AI Citation building · Trends and reactive PR
The wedge no one else owns. Most brands are invisible in AI answers and don't know it. We make you the brand all LLMs cite, recommend and surface, and this gets measured and tracked, not guessed.
AI search optimisation · Citation building · LLM visibility tracking · Content built for AI
We build paid media around customer personas, not channel silos. Powered by our Creative Engine, we develop creatives tailored to specific audiences, allowing platforms to optimise targeting and discovery more effectively. This is achieved through a central growth system that maximises efficiency and demand to enable brands to reinvest to drive customer and revenue growth.
Perspectives on the future of search, customer acquisition and eCommerce growth, along with a weekly Friday everything-you-need-to-know-in-ecom roundup.