NOVOS Signal: be the brand AI recommends
Our proprietary methodology for measuring, and building, the authority that decides which brands search engines and LLMs choose to surface.
What is NOVOS Signal?
NOVOS Signal is how we measure whether your brand is trusted enough to be recommended and a system for improving it. We score your brand's authority against a 20-point framework, benchmark you against your category, then build across SEO, Digital PR and onsite architecture to move that score.
Not link volume. Not coverage counts. The signals that actually decide who gets surfaced and recommended across Google and LLMs.
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Discovery doesn't work the way it used to.
For years, discovery meant ranking pages, driving traffic and scaling content. That's breaking down. Search engines and AI don't surface "the best websites", they surface specific products from brands they trust. Discovery is now:
Pages
→
Products
Lists
→
Recommendations
Volume
→
Trust
Customers don't want ten options. Platforms don't show ten, they show one or two. So the question is no longer "how visible is our site?" It's "are we the brand platforms choose to recommend?", and that's a leadership problem, not a channel tactic.
Run in silos, SEO chases rankings and PR chases reach. Both create activity. Neither, alone, answers what platforms actually ask: do they understand what you sell, do they trust you for this category, and do third-party signals reinforce that trust consistently? That's what NOVOS Signal measures.
Four pillars. One score out of 20.
We score your brand 1–5 across four pillars, for a total NOVOS Signal score out of 20. It's how we replace vanity metrics with something you can benchmark, target and move.
Where you show up
The relevance and authority of the publications and sources citing you. Quality and category fit, not raw volume.
Repeat coverage
Consistency over time. One placement is noise; sustained presence is what platforms learn to trust.
Commercial intent
Whether coverage points to the pages that drive revenue i.e. categories, products, high-intent contexts, not just your homepage or brand name.
47%
of our placements are deep links
AI-friendly
How readable, structured and citable your presence is to LLMs, so AI engines can find, understand and recommend you.
From score to strategy.
We benchmark your NOVOS Signal score, identify where you're losing ground to competitors, and set targets per pillar. Then we build to hit them — category-specific authority, coverage that points to commercial pages, and content structured to be cited by AI. Every retainer is priced and measured against score movement, not output counts.
This is evidence, not activity.
Start with a NOVOS Signal Audit.
Not a tool, a trial or a bolt-on. The entry point is a diagnosis. We score your brand against the four pillars, show where competitors are out-positioning you, and map what it takes to earn category-level discovery, then build an integrated strategy across SEO, PR and authority, designed around outcomes.